![]() Yet rap purists, such as Ebro Darden of the powerful New York radio station Hot 97, viewed Rae Sremmurd’s runaway success with suspicion. ![]() Swae Lee even ended up co-writing Beyoncé’s hit “Formation,” which she performed during the Super Bowl halftime show. ![]() (Say the group’s name backwards - voila!)ĭespite - or perhaps because of - that primal quality, “SremmLife” went platinum, “No Type” cracked the pop top 20 and the duo toured with Nicki Minaj. “Unlock the Swag,” from their 2015 debut, “SremmLife,” consists of little more than the two repeatedly shouting that title over a woozy, lurching beat by producer Mike Will Made It, who developed Rae Sremmurd as part of his Atlanta-based Ear Drummers crew. This duo from Tupelo, Miss., broke out with a string of high-energy singles, including “No Type” and “No Flex Zone,” that showcased Slim Jxmmi and Swae Lee’s boundless charisma and intuitive flair for sticky catchphrases. ![]() The twentysomething brothers of Rae Sremmurd spent much of the last two years endearing themselves to young hip-hop fans - and, not coincidentally, making enemies among members of the hip-hop establishment.
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